The Hidden Edinburgh mission is to support, showcase and predominantly promote independent businesses, and the people behind them, to Edinburgh and beyond.
We are more than Edinburgh locals with a passion for our beloved city. We are accomplished marketing professionals, with decades of experience within the digital marketing sector.
We’ve turned our marketing expertise to create Hidden Edinburgh – one of the most relied upon and popular online sources of information about the happenings in Edinburgh for locals and visitors to the city alike.
It has organically grown and we’ve successfully nurtured an active community all of whom positively contribute to the ongoing success of this dynamic and relevant online publication.
The Hidden Edinburgh mission is simple; to support, showcase and promote independent businesses, and the people behind them, to Edinburgh and beyond.
The Editors
Ross Fraser
Ross hails from the Bearsden and has lived in Edinburgh for 10 years. Ross is a serial online entrepreneur with solid business acumen and a flair for the dynamic digital world – he likes nothing more than firing up his laptop and enjoying his morning coffee on his New Town balcony. He loves exploring Edinburgh’s vibrant boutique shops, bars and restaurants and going for walks around Holyrood Park.
Chrystal Webster
Chrystal works in online marketing as an Account Director and Marketing Strategist and has been an Edinburgh resident for almost 20 years. She enjoyed the bustling edgy atmosphere of Broughton Street before having a wee nipper and moving over to the child-friendly and playpark galore Inverleith area. She loves that Edinburgh is such a compact city and can be easily explored on foot. Her own Hidden Edinburgh is the corner seat in Contini or early morning run around Inverleith Park.
